The Sony Watch Now application is an Electronic Program Guide (EPG) with social features, developed in San Diego. The idea behind the application is to provide a casual view of TV programming that is available right now, please see a video on YouTube about the app. Watch Now features metadata from Gracenote and allows to post to Facebook, Twitter and GetGlue. After integration with Sony’s newer “TVSideView” application, the original Watch Now was discontinued.
Watch Now included the ability to control a TV through IR or IP, so that customers could tune to the selected program from the app.