Sony moved from their own retail stores to a store-in-store concept in partnership with Best Buy. More than 350 Best Buy locations within the United States have been selected to carry the “Sony Experience“, which for the first time featured Internet Access in the retail location. The San Diego team designed, developed and installed the UX, the on-location hardware and software. Network services include remote software update, content update to a local cache storage, system health monitoring and metric gathering. Customers can use a touchscreen to control the TV feature demonstration and product explanation, which would then show demonstration content (e.g. HDR, 4K, color space demos) on the appropriate TVs.